In my other post I performed a SWOT analysis on Intuitive Surgical, the market leader in robotic systems. Intuitive is most known for the da Vinici robotic systems. It’s true that for most medical devices you never see any television commercials. Whereas pharmaceutical companies use a lot of television commercials for marketing drugs. In the medial device field companies have sales people that reach out directly to their target consumers-doctors/hospitals. In addition to a sales team, publications and word of mouth from colleagues/hospital support the product. For example if surgeons mention the great results they obtained through using da Vinci systems either through publications or word of mouth, other surgeons are more likely to buy one. Overall I would say for medical devices-direct sales, conferences, and publications with clinical trial data are ways companies market devices.