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Brand Coloring

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(@ridmehta)
Posts: 79
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@jr377 I had to take a look at my phone to confirm you were actually right about most of my apps being blue. I hadn't even realized this! I agree with all the reasons you mentioned why blue is a common color choice for companies. Dell, HP, Visa, and Oreos are a few other non apps that also leverage the color blue. I would also bring up the fact that many apps often change their logo after a few years like instagram. As a user I find it very annoying since I correlate a specific image for what I'm looking for but have to rewire my brain. But I think changing logos completely also helps bring more attention to the app/company since users no longer mindless access them are are more mindful during their usage. 

 
Posted : 13/10/2021 8:18 pm
(@cassiem)
Posts: 78
Trusted Member
 

As I sat here and tried to recall many company logos, there is one color not prominent: purple. After doing a general google search of logos, most consist of red, yellow, and blue. Purple is present in Taco Bell, Yahoo!, FedEx, and Roku. These few companies serve different purposes from food to television. But why is purple hardly used and how can a variety of companies use this color? Purple represents luxury, royalty, wisdom, and leadership. In other words, it’s shows that the company is trustworthy and of high quality. The customer can be at peace while their order is being processed or needs to take a step back from a busy workday.

 
Posted : 14/10/2021 12:04 pm
(@cb447)
Posts: 79
Trusted Member
 

Deciding brand coloring involves a lot of strategy. As mentioned in the above posts, different colors correspond to different meanings. Additionally, different colors can provoke different feelings. All of these ideas are taken into consideration when deciding brand coloring. Recently on TikTok, an influencer rebranded many different famous logos including McDonalds, Starbucks, and The Washington Post. Surprisingly, a lot of these companies took her suggestions and implemented the brand change. These videos generated millions of views and likes. The new designs are significantly less colorful and many labeled them "repulsive." However, they are still generating a lot of attention and as mentioned previously a few major brands even implemented the suggested changes for a short period of time. It is interesting how there are other components involved besides coloring that can create an appealing/popular brand. I am wondering if anyone has seen these videos and if so, what do you think of the rebranding she has done compared to the originals? What are some strategies involved with branding besides coloring? 

 
Posted : 17/10/2021 6:55 pm
(@naglaa-hemida)
Posts: 78
Trusted Member
 

The color red is frequently utilized when creating a brand for a food company or franchise because, according to certain studies, the color red influences client decisions by generating more impulsive emotions and demands. Of course, the target term that food producers want their customers to associate with their product is appetite. Coca-Cola, Dr. Pepper, Lay's, and other large food and beverage corporations frequently draw their brand names or emblems in red. Many food franchising establishments use color psychology to their advantage, such as the giant red M in front of every McDonald's shop, the KFC uncle in red background, and the panda in red circle brand of Panda Express. In other words, this is an intriguing, typical, but highly clever method for food businesses to potentially increase sales. Even a minor detail in the design might trigger a customer's desire to eat, leading them to choose the brand that appeals to them the most in order to taste it.

 
Posted : 18/10/2021 2:30 am
(@sseal98)
Posts: 75
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The effect of color on a marketing effort, even though to an end user/customer it may seem very minute but depending on the brand  certain emotions are evoked that the marketing team may want the company to be associated with. For example, the energy drink red bull utilizes the color red on their emblem along with the colors blue and silver as their backgrounds in their classic flavors along with a yellow sun. This creates the notion of being aggressive and powerful like a bull as the emblem suggests which rises in front of a bright yellow sun. This is an eye catching emblem and eventually the logo with these colors becomes indicative of the company

 
Posted : 23/10/2021 5:50 pm
(@nuran-kavakli)
Posts: 39
Eminent Member
 

Coloring is a different tactic of persuasion. If a company’s product or idea is more toward women, then they usually go for a softer and neutral hue. Take women's perfumes, for instance, Miss Dior, one of the most well-liked perfumes of Dior has a soft pink tone. This not only goes with the smell, which is floral and fresh but also creates a character for the bottle and the person who wears it. It creates a delicate, soft, and attractive persona. The light grey bow and name of the perfume signify that the person wearing this perfume is a delicate person. However, Good Girl by Caroline Herrera, an extremely feminine perfume and it’s in a red bottle. The red is attractive and resembles passion. Opposite to female perfumes, male perfumes are almost always in dark bottles, because darker tones are more masculine. The colors of the perfume bottles determine who it appeals to and gifts a persona to whatever the company is promoting.

 

Thanks!

 
Posted : 27/10/2021 12:46 am
(@justinmb)
Posts: 22
Eminent Member
 

Coloring is an important component to think about when branding a product/company. Many colors have inherent meanings people tend to associate with them. This is an essential consideration because people also have highly personal relationships with colors. A company that are using their brand  colors to benefit their business is Crown Royal. Their primary color of their business is purple, which represents Wealth, Luxury, Wise, Success. This color, paired with the name of the company, as well as its packaging and appearance, gives their costumers a sense that they bought something that is considered of importance and part of a club that is able to buy the product.

 
Posted : 22/03/2022 2:40 pm
(@nmcbean)
Posts: 24
Eminent Member
 

I remember having a discussion on the rat race for marketed products and how advertising plays such a huge role in product success. An interesting color scheme that was brought to my attention was the use of red in the fast-food industry. Red is used to increase the appetite of customers, which makes them more likely to purchase more food. It is indeed a bold and attractive color, so I do understand its use for fast-food company logos. In addition, eco-friendly products typically utilize green in their logos to represent the earthly benefits of the product (alluding to the greenery of the earth). These examples highlight the importance of considering color schemes when marketing a product. In order for it to be effective, the intent behind using the color must be established. 

 
Posted : 22/03/2022 4:21 pm
(@alexia-coffer)
Posts: 25
Eminent Member
 

Color psychology is the study of how certain colors impact human behavior. Different colors have different meanings, connotations, and psychological effects that vary across different cultures. Along with cultural differences, color psychology is largely impacted by personal preference. Color psychology involves the use of color theory the practical application of mixing and matching various hues to explore concepts like color perception and the effect of color combinations. Whether you’re choosing colors for your brand, your product launch, or your email marketing campaign, consider the impact of color. Powerful psychological cues are triggered when we view different colors. Colors evoke emotions, moods, and feelings. Whether you’re a marketer or a consumer, knowing the power of color psychology can help you make better decisions. Color plays a much bigger role in influencing what we purchase than you might think! Amazingly, 84.7% of people said that color was the primary reason they bought a particular product. People make a subconscious judgment about an environment or product within 90 seconds and between 62 and 90% of that assessment is based on color alone! As a small business owner wearing many different hats, color may not be front of mind when developing your brand and marketing materials. But for better or worse, color affects the way people react when they first encounter your company. Businesses consider these tips: Choose colors through the lens of your customer, and those that reflect your company’s brand, industry, and product or service, Leverage color combinations to enhance their impact. A color like grey which doesn’t make a significant statement could be paired with a more energizing or relaxing color, Be cognizant of how colors are interpreted in different cultures, particularly if you have an international customer base or sell your products/services abroad, Don’t choose colors based on your own preferences. Your favorite color may not be sending the right message, and To maximize your opportunity to stand out, avoid choosing colors that are too similar to your competitors. Here are some brief color meanings:  White: Cleanliness, Purity, Simplicity, Yellow: Happiness, Warmth, Caution, Orange: Affordable, Creative, Fun, Red: Action, Passion, Danger, Pink: Gentle, Romantic, Grateful, Purple: Expensive, Mysterious, Spiritual, Blue: Authoritative, Serene, Dignified, Green: Renewal, Healing, Money, Brown: Calm, Natural, Serious, Grey: Corporate, Practical, Somber, and Black: Classic, Formal, Bold. If you started your own business, what would it be and what colors would you use in your marketing?

 
Posted : 23/03/2022 1:09 pm
(@leilani_johnson)
Posts: 24
Eminent Member
 

While reading this question, I started thinking of the colors of the companies that I interact with the most on a daily basis. I also googled what those colors meant and believe it is quite interesting, especially seeing how they line up with words and ideas that I strongly believe in. The first is Starbucks. Their green logo represents words such as peaceful, growth, and health. Another is Apple. Their white, gray, and black logo represents words like balance, neutral, and calm. Two other brands are AT&T and HP. Their blue logos represent words like trust, dependable, and strength. I think each of these examples are perfect and that the companies do a great job of matching their service with their words/colors.

 
Posted : 23/03/2022 5:07 pm
(@jcampbell08)
Posts: 24
Eminent Member
 

A company's choice of color can affect the mood, feelings, and behavior of its target audience, thereby influencing whether or not a brand becomes part of its selection set. Depending on the industry or type of product, color branding is generally used for marketing. In most companies today, I see different shades of blue and yellow primarily. I believe this is because these colors evoke positive feelings. Blue evokes trust and yellow evokes warmth, both desired feelings when targeting a customer base. Apple uses white a lot denoting simplicity, ease of use to customers, and feeling open and welcoming. Hallmark utilizes purple displaying creativity, deep, emotional connection with cards and letters.

 
Posted : 23/03/2022 10:45 pm
(@mayasaunders)
Posts: 21
Eminent Member
 

Many companies use blue as a color. The color blue is a bit softer and more relaxed. Blue evokes a sense of trustworthiness and coolness or evokes a sense of security. Facilities such as banks and hospitals often use it. The color blue helps patients feel calm in waiting rooms or exam rooms. Cool blue paint color gets the job done when it comes to nurturing relationships between medical facilities and their customers.

 
Posted : 17/07/2022 9:20 pm
(@syjohnsonmsm-edu)
Posts: 21
Eminent Member
 

This is an interesting question because as stated by many, colors invoke certain emotions. I find that depending on the target audience certain colors become an aesthetic in and of itself. Depending on the time in mainstream culture you will see certain colors more, for example the "clean aesthetic" or earthy tones is very popular so neutrals consisting of a lot of beige, tans and browns are more prevalent. Branding the color is amazing because even a specific tone in the color is able to change the meaning of something. I remember in undergrad I had a professor who never wrote in red and when she would start to she would always say "let me use another color to write in besides anxiety inducing red." I think this is a great example of how colors can have their own meaning for certain things.

 
Posted : 19/07/2022 2:43 pm
(@ljatta)
Posts: 22
Eminent Member
 

The branding colors I usually see are hues of blue against a white background and hues of blue as the background and pastel colors. These colors usually stir up a calm, relaxing emotion that appeals to the consumers. Blue brings about a calmness and serenity and is described as being peaceful, tranquil and orderly. Companies like Boeing, Dell, Ford, General Electric have been seen as trustful and dependable. Branding and marketing are essential to a companies' growth and when special attention is placed on the marketing alone, it can attract the type of consumers and specific market for product and sale growth.

 
Posted : 19/07/2022 9:32 pm
(@kcrudupmsm-edu)
Posts: 19
Active Member
 

An interesting question to ask would be: do logos seem to change over time different generations and styles? I would be interested to know if the reasons for choosing colors tend to stay the same over time due to their psychological effect, or if color trends go with style. I could see a company choosing black/grey/white for a more edgy look to appeal to younger audiences or picking colors with good contrast to market to an older demographic that may have trouble seeing clearly.

 
Posted : 19/07/2022 10:27 pm
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