Patients should definitely have a say in the design of their products for companies. As they are the end users for the products intended to solve or at least mitigate their ailment(s), they can discuss what they enjoy most about…   Read more»

A mission statement explains how a company operates and what it aims to achieve in its daily business. It focuses on how the company serves its customers and what values guide its work.A vision statement, on the other hand, describes…   Read more»

Generally, almost every company is going to be affected by external factors like the weather, politics, economy, competitors, and collaborators. There is really no escape as external factors are factors you cannot change, and these include opportunities and threats. These…   Read more»

People who are designated in branding control the product’s image. I feel like I may be able to do a good enough job in that department. I do not have much confidence in my skills to say that I will…   Read more»

In terms of marketing, we all have seen those drug commercials on TV where it is usually a patient describing their story and how this medication saved their lives, while the doctor on screen agrees and explains what it does….   Read more»

Zoom is a company experiencing rapid growth due to its optimization of telehealth and virtual care. Despite Zoom being originally a video conference platform, Zoom now holds 36% of the US national telehealth market, with the industry projected to grow…   Read more»

Branding is one of the most important aspects of marketing because it helps customers recognize and connect with a company. One key element in branding is the use of color, as colors can strongly influence people’s emotions and decisions. They…   Read more»

AI can certainly transform medical device marketing, particularly when it comes to understanding audience behavior and personalizing outreach. However, I think the real issue is striking a balance between the autonomy it should have in shaping medical communications and oversight. …   Read more»

In modern marketing, participation has become one of the most important elements of success. Unlike the traditional 4 Ps (product, price, promotion, and placement), participation focuses on how customers interact and engage with the brand. With the rise of social…   Read more»

I certainly agree that patient perspectives greatly add value to marketing strategies, particularly as patients are increasingly seen as partners in their own care. However, I also think it’s essential to consider how this shift could lead to a change…   Read more»

To agree with many others, I think the product is overall the most essential part of the four P’s. You can have the best promotion, price, and placement, but at the end of the day it’s the product that goes…   Read more»

If I were to transition out of engineering, I’d probably lean toward marketing, especially since I’m pursuing a business minor. I think marketing would be a great way to blend the technical knowledge I’ve gained through engineering with the creative…   Read more»

I totally agree that the building trust is the biggest part of being a successful sales rep in the medical device industry. These relationships can last for years, and customers need to know they can rely on both the product…   Read more»

One way of clever marketing that I have noticed is Spotify Ads in the free version of Spotify. Spotify has now made it so that if you want to listen to ad-free music, you have to pay for Spotify Premium….   Read more»

If I were to create my own company, I would create a company that designs and manufactures accessible technology for people with any sort of impairment that makes it hard for them to use their hands or general hand weakness….   Read more»

Involving patients in marketing strategies can be beneficial, but there are also downsides. Having someone who might potentially use your product be able to give input on what other products they use and what made them buy those products would…   Read more»