From the lecture, we saw that a sole proprietorship cannot be passed down or sold according to the law. Once the owner of that sole proprietorship dies, the business dies with them. Im sure there are ways around this that…   Read more»

I, personally, don’t see myself getting involved in a partnership or starting a business in general. Although there is less risk financially and there is a larger system of support, people will always butt heads and internal conflict is a…   Read more»

According to me, In order to create an organisation that is both dynamic and responsive to the market while still generating revenue, the relationship between sales and product management needs to go hand in hand. However sales is armed with…   Read more»

During this Covid-19 pandemic crisis time, Companies around the world have come up with innovative advertisements to sell their products. Trying to create ads that seek to capture the emotions and feelings generated by large crisis can be very tricky….   Read more»

Emotional Intelligence (El) is defined as a type of social competence involving the ability to monitor one’s own and others’ emotions, to discriminate among them, and to use the information to guide one’s thinking and actions. This involves a set…   Read more»

From what I have observed during my working experience in Medical Device companies as Production Engineer, Quality seems to operate under two main strands: Quality (Ops) and Quality (Compliance). As Production Engineer- I have gained experience with working both sides….   Read more»

Rather than being considered separate entities, let us think of sales as a subcategory within product management. Product management is considered over the life cycle of a product. And once past the developmental stages, sales should be ready to commence….   Read more»

The function of product development is to plan how to develop a new product, actually manufacture it, and sell the product to consumers. There are a few moving parts that go into the development of a product, but most of…   Read more»

Advertising is a critical component of marketing, and if not executed effectively, could be the make or break of a product. Within the Four P’s of Marketing, advertising falls under promotion. There are many different ways to promote a product,…   Read more»

In all honesty, I think marketing relies heavily on manipulation. Marketing convinces buyers that they need a product and then gives them reasons as to why they should buy it. It plays into their emotions and needs and convinces them…   Read more»

Emotional intelligence is one’s ability to modify their emotions to a scenario (i.e knowing when to be empathetic, knowing how to respond to the emotions of another person and how to control your own in an appropriate manner)  I think…   Read more»

I don’t know if I would define it as, “Clever” but I’ve seen people advertise their products by using another product’s viral failure. A good example is competitive advertising between fast-food companies, where they will often bash one companies product…   Read more»

I have noticed that technological companies use the color blue such as Samsung, Dell, Intel, HP, ATT, and GE. Also, car manufacturers such as Ford, Volkswagen, Subaru, BMW, Volvo and many others incorporated blue in their logos to represent Strength,…   Read more»

Coca-Cola will always be one of my favorite commercials because it just makes me crave it every single time. The way they make it look and sound refreshing just makes it impossible to resist. But my most favorite of all…   Read more»

People spend most of their time on social media every single day that it’s become a habit. The use of television has vastly decreased due to the rise of social media. When using my phone to search for products online,…   Read more»

As discussed in previous posts, Product management’s responsibility is to prototype and develop a product that fulfils customers need and eventually gets purchased.  It is based on the market requirements, and a good team will consistently adapt to recent feedback…   Read more»

A Mission Statement defines the company’s business, its objectives and its approach to reach those objectives. A Vision Statement describes the desired future position of the company. The Mission and vision statement are important because this helps establish a framework…   Read more»

I think most folks would sense if they are being manipulated during a sales cycle or reading marketing literature. In the healthcare industry, working with professionals such as physicians we need to keep in mind that we should be presenting…   Read more»

Most companies in the healthcare industry have created mission and vision statements like Stryker, Novartis and Pfizer. They have cascaded that approach down to divisins and departments if the company is rather large also. Training sessions are setup to review…   Read more»