I have also seen in the pharmaceutical side similar approaches with physicians giving presentations on the use of the product and results. I personnally think the “word” of physicians gives the product drug or medical device a stronger message and…   Read more»

I haven’t really used Participation in marketing or experienced it either or any of the other 4 Ps as stated. But with the lecture on it and also making some research I found out one way or the other i…   Read more»

Companies that offer value propositions to customers and convince them to buy a better product are engaging in persuasion, while companies hiding the weaknesses of a flawed product are engaging in manipulation. I also feel that Emotional intelligence should be…   Read more»

To me, marketing is knowing your customers and targeting your sales pitch to get them to want to buy your product. This includes things like getting advertisements sent by mail or online, commercials/infomercials, or phone calls. But of course with…   Read more»

Medical device expos and conferences are definitely among the main ways of marketing the latest medical device technology. My parents being dental surgeons, I do know closely that each time a company releases new technology, they post about it in…   Read more»

Choosing the correct partner is certainly a great risk when starting a company. Having a partner instead of a sole proprietorship can reduce liability, but divides the ownership between the partners. I would definitely consider doing a partnership in the…   Read more»

Yes. Someone should absolutely consider the type of business when accepting a job. The type of company could have a huge effect on, work-environment, stock options, retirement plans, job opportunities, networking opportunities, and much more. However, I don’t think someone…   Read more»

The ownership of a sole proprietor business cannot be directly passed on. The sons would have to start a new business, either with sole proprietorship (one of them owns and runs it), or a Limited Liability Partnership (both of them…   Read more»

Having conferences is a great way for marketing and per-launch, one great way i experienced was having the showcase for the product using VR which was fun to use and to interact with. On bad side that happened,the laboratory device…   Read more»

Sales and product management play a complementary role, where if there is no sales that mean no business, no business = no cash and the company is out of the game. Sam Walton once said ” there is only one…   Read more»

I am not a fan of all type of advertisement, but the ones that i might like are the ones that had a nice music, real example that happened, while  I am driving I had YouTube play my list of…   Read more»

A Mission statement talks about HOW you will get to where you want to be. Defines the purpose and primary objectives related to your customer needs and team values. A Vision statement outlines WHERE you want to be. Communicates both…   Read more»

Simply put Marketers are the brains behind getting the word out about their organization’s products or services.

  Product marketing leaders are responsible for communication, product positioning, and growth. Once a product is built, this individual communicates its value to the market at large, coming up with new ways to reach and engage target audiences. Product managers,…   Read more»

It must be different for every company and every individual, but my experiences tell me don’t ever do business with your family and try to avid family-owned businesses altogether. Family-owned companies tend to create unfair ranks within the working force….   Read more»

After some bad experiences I had, I would say YES! Accepting the job based on the company is crucial. Just because the other company gives you a few amounts of extra money shouldn’t be the reason for your decision. In…   Read more»

Personally, I never worked in public yet but according to all I had read tells me, the benefits and job security are a lot better than private jobs in general. A lot of people won’t choose it though. Most of…   Read more»

If presented the opportunity in the future, I would be open to considering taking part in a partnership. In terms of characteristics of the partner, it must be someone I know and trust very well. As of right now, I…   Read more»

Private companies are owned by a limited number of shareholders, while public companies are owned by many different stockholders. For private companies, this means a more direct impact on what is being done by the company and more control over…   Read more»