Sole proprietorship cannot be passed down as family business. The father could hire his son but when he dies the company dies with him and the son cannot get the profit. One thing could be done is that the father…   Read more»

I believe that Emotional Intelligence can easily turn into manipulation. As said in the lectures from before, Industry is a field where money plays a big factor in driving the company. The main role of the marketing department is to…   Read more»

I would like to own a Sole Proprietorship company as I would be the sole owner in the company. All the major decisions would be taken by me and I would be solely responsible, the company dies when I die…   Read more»

For starting I would not judge all factors whether it is big company or not etc for me gaining experience in the field i would like to work is more important. Once i wish to settle down I would consider…   Read more»

Product management’s sole purpose is to build a product that customers will buy. While keeping the company’s market needs in mind, product management will gather input from clientele, sales, prospective results. All of these factors will then be compared with…   Read more»

Mission Statement will tell you how the company does business and is more for shareholders and employees.Vision Statement states what company wants to do and what is companies purpose and value.They are important because they define how the company will…   Read more»

A vision statement is a general and broad statement about what a company wants to accomplish. One example is from Boston Scientific. Their vision statement is, “Boston Scientific is dedicated to transforming lives through innovative medical solutions that improve the…   Read more»

Some clear uses of participation is done on social media and mobile games as user is forced to view the advertisement. In mobile games player is forced to watch certain seconds long video in order to go to next level,…   Read more»

I am choosing Edwards Lifesciences for SWOT analysis :STRENGTH1. largest maker of heart valves2. strong free cash flow to expand into new peoducts3. increases R&D gives competitive aadvantage4. high level of customer satisfaction5. strong brand portfolio WEAKNESS1. need more invest in…   Read more»

A very popular marketing technique is free trial. By free trial people can get an overview of the product and to access multiple features they need to buy the premium. This is a genius trick for marketing. 

One of the advertising campaigns that has stood out has been the Nike poster featuring ex-NFL quarterback Colin Kaepernick. The ad is a close of photo of his face with the words, “Believe in something, even if it means sacrificing…   Read more»

One of the most common ways that the fifth “P” of marketing is used in today’s environment is by using brand ambassadors on social media. While almost all companies have social media accounts of their own, many count on brand…   Read more»

In my opinion, I believe that marketing can in some cases be manipulative and can coerce someone into buying something that they do not need. In a scenario such as this, I believe this is a form of marketing that…   Read more»

The product I chosen for SWOT analysis is the  LIFEPAK automatic electrical defibrillator product series manufactured by Physio-Control, recently acquired by Stryker. Physio-Control reported $503 million in sales in fiscal 2015,680 million US$ in 2019,STRENGTHPhysio-Control Strength makes several models of automatic…   Read more»

In my opinion, two of the most powerful advertisements that I have seen are both by the company Apple and aired before I was born. Nonetheless, I believe both advertisements are quite iconic and memorable to watch even to this…   Read more»

Assessing marketing is a new exercise for me. Prior to taking this course my perspective of marketing was its role was limited to conveying company information to potential customers. But this weeks lecture taught me that marketing includes the role…   Read more»

In my impression, the great advertisement is Luckin Coffee. The company’s advertising successfully grabbed some of Starbucks’ market share by emphasizing the quality and low price of its products. In China, Luckin Coffee didn’t attract much attention at the beginning,…   Read more»

This past summer, the company I worked at utilized local artists to endorse a new product. The target population was young adults and the plan was to start selling the product locally, and as it becomes more popular expand the…   Read more»