In the week 3 lecture we are introduced to the concept of Product Life Cycle and the different phases that constitute this cycle: Development, Introduction, Growth, Maturity, Decline. It seems a natural progression of any product within any market, however when I was thinking about it I believe that there are certain products that are so ingrained in a certain niche that they do not see a heavy decline phase or phase out. For example in the healthcare industry sutures do not seem to have a decline. While there are variations to this product and improvements the overall product seems to be just as relevant if not more so since it’s introduction, are there any counter arguments to this rationale? Also can anyone think of other products that are in a similar category where it seems that they do not have a decline?