This is a really interesting topic to discuss. I understand your point that missing a milestone in a project means company loses money, bad reputation etc. However, this is not always the case. I believe it really depends on the situation or project. For example, during a capstone project, we had missed several milestones, which resulted in pushing back the deadline. Also, we had to work extra hours outside of classroom and work independent of each other to complete the task efficiently and accurately. However, in the end, we had a successful project to present. On the other side, in a manufacturing company, missing a milestone can lead to a great failure. In some situations, milestone is depended on few other tasks, and this is when it hurts the company in losing its reputation in the market. All in all, missing a milestone can be really challenging for a company and in some cases, it can also lead to a better product avoiding situations like product recalls.