I agree with the key aspect of the post-launch product management being having the correct sales team to help push the product into the market and be a helpful resource to better understanding the nature of the product. Another key aspect within this part of the cycle is having the correct project team to track of metrics, dealing with regulatory concerns, working through and resolving any quality issues and complaints and providing additional assistance to the sales team. Unfortunately, one the product hits the market, there are issues that arise and even with having an extensive process with clinical trials and approvals with any regulatory body, there are times the product may have an issue that was unforeseen.