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Luisa Gutierrez replied to the topic Go or Kill in the forum Product Life Cycle and Product Management 8 years ago
I agree with the statements above. I have seen, similar to Michelle, how a product is placed in the development stages and had the approval of the company based on the market but towards the middle of the project it was put on hold. Also, the resources that were heavily invested on the project were all re-allocated to higher priority projects to help recover financially from the initial product. In addition, instead of scrapping the entire project, it was basically placed on the back burner just in case.