During post-launch product management, it is very important to keep track of the product’s quality performance by interacting with the customers and keep track of it. This way you are ensuring that customers are not only satisfied with the new product but they are also getting all the features and benefits promised as marketed during promotions and campaigns. A new product in the market definitely raises customer expectations and it is essential for an organization to touch base with their clients on a regular basis to find out whether the new product has made them happy, fulfilled their needs and has been an effective replacement of what they have been using till now. Customers are undoubtedly the success of every business and ignoring them just because the product has been sold, could potentially affect the product’s sales, thus leading to a quick decline.