Post-Launch Product Management: Monitoring the product maturity/decline must heavily be examined to see if the product was still consistently selling, or going through a very slow maturity period, while at the same time, the product’s intellectual properties and trademarks were close to expiring, the company should must determine new routes to brand and market to remain relevant. This can be detrimental to the growth of the company, especially if the product did not take off almost half way into its IP time frame. Generic manufacturers would make the most of this situation, capitalize the most, for they invested nothing into the research and development. Re-branding and marketing would be best suitable route for a company to extract the largest revenue for the same product.