For the product life cycle, I do think that the introduction around the launch time frame can be very costly. At this point, the company places all the effort into the marketing and preparing for launch to have the adequate potential customer’s being aware of the product. It is tough because at this point the company is still not sure how the product will perform but the product is basically almost ready for purchase. Also take into account that if this part doesn’t do well, it will directly affect the growth and will not match the forecasted sales values.