I work in Product Development, and what I would say is that in industry, timing can determine the success or failure of a product, therefore I believe that industrial research is approached in a different way. Taking the example of an animal study, in academic research, if there is a delay, the research group may just have to accept that delay rather than explore alternative options, since they may not have much flexibility in changing around their test parameters, such as sample size, etc., in order to speed up the testing because it may have a direct impact on the research that they are doing and they may not be able to prove something with the test that is very important to their research. However, as Dr. Simon explained in his lecture this week, if something goes wrong with an animal study in industrial research, immediately the group would look at alternative options in order to hit the original deadline without increasing cost while still getting valuable results. However, they would be more open to looking at a trade-off in the results to still be able to maintain timing and cost. Since every decision being made is looked at from a cost perspective in industry, it just naturally follows that the projects are completed more quickly than in academic research.