Quality and R&D are sections of a company that have different goals. R&D focuses on the advancement of the technology to develop a better product for a company while Quality ensures that the product being made will be safe. However, both parties value the production of the best product possible. However, the method of achieving this is different. R&D looks to feed innovation for the company while Quality ensures that the product is in its best possible capacity and also protects the company from liability and recalls for the product. In order to progress efficiently, both sides of the company must reach an agreement to how they will approach the development. Quality is important to have because R&D must have regulation or else there may be some deviation in the goal of the group.