While some products hold firm to the traditional television commercials, there are a great deal that are utilizing different mediums of advertisement to market their product to their target audience. As mentioned by amandaally1209 above, some companies have already made the move towards exclusively social media promotion to reach a greater number and more specific demographic more apt to buy their product (Go-Pro is marketed to the younger demographic, the same population base that must heavily uses Youtube). And then there are companies that are advertised by not actively advertising the product. By this I mean companies such as Rolls-Royce simply don’t advertise because they market their brand as an exclusive item that “benefits from its reputation among the wealthy elite.” Therefore, they rely entirely on word of mouth from a very select demographic as their sole marketing/ reputation base. In short, their exclusivity by price tag makes them desirable to the select few.

https://www.quora.com/Why-doesnt-Bentley-or-Rolls-Royce-advertise-their-products-through-billboards-or-other-conventional-ways-of-advertising