Music videos are the prime location for many tobacco and alcohol brands that do not typically run television advertisements. While these music videos are showed on cable and satellite video channels, most of its views occur on youtube. this is not only in the US either. A research study published in the Journal of Epidemiology and Community Health recorded the use of music video advertising and found that “From video release to the point of survey [11/2014], the videos delivered an estimated 1006 million gross impressions of alcohol (95% CI 748 to 1264 million), and 203 million of tobacco (95% CI 151 to 255 million), to the British population”. considering that music artist often set trends for millennials, their music videos provide ideal product placement to reach the target demographics.

http://jech.bmj.com/content/70/5/488