In highly populated places like New York City, it is becoming popular to have interactive and immersive advertising tools. These can be in the form of exhibits or distributing samples of the product, or making it an “instagrammable” ad. For example, Perrier had a pop-up exhibit in NYC that enticed consumers to interact with the product. There was an on-site photobooth, free beverages and mocktails made from various flavors of Perrier, and many “instagrammable” spots. The aim was that consumers would come for the interactive display and stay for the product, hopefully even purchasing it later on.

https://www.prnewswire.com/news-releases/the-perrier-flavor-studio-opens-in-new-york-city-to-celebrate-its-range-of-sparkling-flavors-300487086.html

Another example of an interactive marketing tool is any time Google has an interactive Google Doodle. While most internet users already go to Google for their search engine needs, it is a noteable way to keep the user’s intention, wondering what could be the next fun thing they put up.