I think “participation marketing” can happen without the company even really trying. A lot of times companies go to college campuses for career fairs and “participation” market without them knowing it. They speak to students about their company and medical devices and then pass out the stress balls or pens or w.e. Those stress balls and pens get passed around and people ask, “What’s this company?” and then the student just naturally tells them what they do. There are several medical devices and medical companies that I learned about this way. I didn’t even know some of these medical devices were possible so I would def. tell a family or friend about them if they were having a problem that related.