Mission statement – a brief summary on the values of a company/organization
Vision statement – A depiction of what a company/organization strives to achieve in the future. It is meant to function as a guide for making future decisions.
They are both important since they both determine the company’s direction and end goals. They serve as a guide to ensure the employees have a strong understanding of the direction of and organization. It is an integral part for strategic planning.
Bayer:
Mission statement: Science for a better life
Vision statement: Is to be the world leader when it comes to consumer healthcare. To build a culture of pride and purpose that enables the company to prepare for the future of consumer needs and also to identify and reward excellence while providing opportunities that encourage individuals
Zimmer:
Mission statement: Your progress. Our promise
Vision statement: Focuses on restoring mobility, alleviating pain and improving the quality of life for patients around the world. Their goal is to lead the industry by delivering value to healthcare providers, patients and stockholders while embracing a broader social responsibility.
Even though it all comes down to profit I believe these companies have to adhere to their statements. In order to make a good profit you have to make good products. To make better products you have to make good use of the current technology and be innovative. For everything to come together the employees will always have to do what is best per the company’s guidelines. The mission statement helps to focus the employees on creating a great product for a better patient experience. For any of the statements to be effective you need the right employees. The right employees will take ownership of the mission as if it’s part of their job description. If the company doesn’t make this part of their culture and values there will be dire consequences. The workforce will have no real direction and the employees may be missing the fundamental reason why they were hired in the first place.