What is EI?
EI is defined as being able to understand moods, behavior and impulses and control them to match a certain situation. One should possess the capability to exhibit mature emotions to better understand, negotiate, and sympathize with others. This is especially important with the economy going global, since people interact with different cultures on a daily basis.
How do you know you have it?
There are five key categories of EI: self-awareness, self-regulation, motivation, empathy, and people skills. Self- awareness is the capability to acknowledge an emotion as it happens. Self-regulation is the ability to control ones emotions. Motivation can be utilized to encourage oneself along with others. Empathy is an important trait since it assists in helping people to discern others feelings and reasoning behind certain actions. People skills are paramount to success in any industry. Those who have EI tend to think of others, think before they react, modify emotions, are able to understand how others are feeling which helps them connect and build better relationships with others.
How do you get it?
EI can be obtained by collecting information from others. This can be done by asking others for their opinion, observation of others, reflecting upon emotions, learning from criticism, taking time to think before acting, and understanding why others respond or act in a certain manner.
Do you need it?
Emotional Intelligence is important since the qualities that stem from it include self-awareness, self-regulation, motivation, empathy, and people skills. Through these skills, workers will understand their own strengths and weaknesses along with those of others. This will allow them to motivate others through empathy, which exhibits people skills.
How/why do you think EI affects success of selling? What impact do you think it has on marketing?
Those who enjoy a strong emotional intelligence can better understand the customer along with their needs and wants. Once a person can discern the wants and needs of the customer, they can better market the product.
Influential marketing leads to an increase in sales or interest in the product.
By targeting the five key strategies companies can produce a device that is better suited for the end user and also create a sense of trust. This trust will lead to surgeons using more of the trusted devices. The surgeons can then put patients mind at ease by passing on the trust they have in these devices/company.