Currently some of the strategies being used include multi-channel analytics. This process uses multiple sets of data from different sources which are linked and housed together. Businesses then use this information to interact with clients through the use of Apps, internet, mobile phone and retail stores by providing discounts.
Social media marketing is the process of gaining traffic or attention through social media. These platforms and websites promote products and services which can easily be shared between users. Social media platforms have built in data analytics tools. This aids businesses/companies track the patterns and trends which help predict customer behavior.