The medical device company I chose to look at is Johnson & Johnson. Johnson & Johnson is a major global healthcare company that has many different divisions, which include consumer products, medical devices, and pharmaceutical products. The company’s main goal is to care for the world and is always working on innovation. With SWOT analysis, we can determine a company’s strengths, weaknesses, opportunities, and threats.
Strengths: Johnson & Johnson has worldwide sales that are growing continuously. They have plans prepared to expand further geographically and in market solutions. They use the flexible business model so then they can adjust fast to any changes within the market. In addition, with the model, Johnson & Johnson has been able to work on its innovations in medical devices, pharmaceuticals, and healthcare, putting them higher than their competitors.
Weaknesses: An issue that provides weakness for the company is the cost of their pharmaceutical products. There have been protests to some of Johnson & Johnson’s products, which have hurt their standing.
Opportunities: Johnson & Johnson has a major opportunity in crossing their products between the different divisions in their company. For instance, they have the chance to create products that can be sold between the pharmaceuticals, medical devices, and consumer products. In addition, some countries are not open to generic medicines, which is beneficial to Johnson & Johnson.
Threats: A major threat that Johnson & Johnson faces is with regulatory approval. Also, there have been recalls for some of the products, which does not help the company’s reputation.
Using the SWOT analysis, a company can see where improvements can be made, and how to prevent from further damage in their marketing.

https://businessteacher.org.uk/swot/johnson-and-johnson.php