After reading through the article “Emotional Intelligence in Marketing Exchanges”, I found myself mostly agreeing with what the article was presenting. A high emotional intelligence can expand the business income inside an organization and can likewise reach out to individual advantages as well. It was fascinating that the exploration could produce a structural equation model to understand what factors of EI are related to sales revenues. From this model, the study found that understanding and managing emotions were positively related to sales revenue. Thinking about this, I started to wonder how much of marketing is about manipulation. How easily can emotional intelligence turn into a manipulative plan to get consumers to buy products?