One approach that I have seen companies marketing their product is through partnerships with larger more recognized companies. This allows for the product to be seen by people who may already follow the growth of that larger company. In development the next stage is usually clinical trials, therefore having a recognized trusted company backing your product can also give a sense of relief to the buyers and allow the opportunity to focus more on the quality of the product. There are also many times where a company’s success is determined by their stock portfolio. By targeting getting the information of your product to new shareholders, can lead to an increase in price of the stock and then have the company seen by more people. It also depends on the product. Having a product that a used to sustain life in anyway would more or less sell itself.