Fresenius Medical Care

Vision Statement: “Creating a future worth living. For patients. Worldwide. Every Day.”
“About four decades of experience in dialysis, innovative research, the global leader in dialysis services and products – that is Fresenius Medical Care.

Patients with kidney disease can now look ahead with much more confidence thanks to our innovative technologies and treatment concepts. We give them a future, one that offers them the best-possible quality of life. We use the increasing demand for modern dialysis methods to our advantage and work consistently to enhance the company’s growth. Together with our employees, we focus on pursuing strategies that will enable us to uphold our technological leadership. As a vertically integrated company, we offer products and services for the entire dialysis value chain.

The highest medical standards are our benchmark. This is our commitment to our patients, our partners in the healthcare system and our investors, who trust in the reliable performance and the future of Fresenius Medical Care.”

Mission statement: “Fresenius Medical Care achieves optimal sustainable clinical, quality and technological standards in patient care through our commitment to developing innovative products and therapies. The unique position of Fresenius Medical Care builds on many years of professional experience and continual innovation. Accordingly, the focus of our research and development effort is to maintain the technological and clinical edge needed to create innovative products and enhanced therapies. Our employees are united in our commitment to providing high quality products and services and bringing the optimal sustainable medical and professional practices to patient care. We are committed to honesty, integrity, respect and dignity in our working and business relations with our employees and business partners.”

Core values:
“Quality, honesty and integrity
Innovation and improvement
Respect and dignity”

https://www.freseniusmedicalcare.com/en/about-us/strategy-values/

I noticed that while some companies like fresenius have a “Strategy & values” page dedicated to their mission, vision, and strategy. while, other companies like Cardinal Health, Baxter International, and Stryker, don’t bother to post a vision statement. The presence of a PR page on some of their websites and as srg36 statement about how stryker’s culture is largely based on its mission statement makes me wonder if they decided a vision statement wasn’t necessary, combined it with their mission, or if their vision is more used internally for culture building. However, considering that these are all fortune 500 companies, I am not sure how much it matters. I am curious about what the effects would of an omitted vision statement would be on a small startup company’s PR as it attempts to acquire a share of the market.