In today’s fast paced, media centric, society most technology giants spend most of their money only on the initial marketing of a product. This means that once it is given the initial push, they rely on the consumers to spread the word further. This naturally occurring participation takes marketing to a whole new level. Technology giants such as Apple and Samsung do not spend too much effort on announcing a new product release because their customers are already aware of its annual release dates. Marketing participation from consumers increases as a company or its products become more and more established and recognized over time. Along with this duration, the products reliability and accuracy are also measured by the consumers. The second half of customer participation comes from social media. Once a product generates popularity and is largely accepted by the general public, it can spread like wild fire across all social media platforms. Companies can also promote social media participation by motivating the consumers to post, write or blog about their products. Companies like GoPro and DJI, promote their users to post footage and pictures taken from their drones or cameras on platforms such as instagram and facebook to showcase their talent and also the versatility of the product.