I think the best example for this is Coca-Cola, In the United States, the average person drinks one can of Soda a day, so a company like Coca-Cola, which has already acquired most of the people in the United States, naturally shifts their marketing focus away from immediate sales transactions, and towards a more long-term emotional connection with consumers. Through their innovative campaigns, Coca-Cola has demonstrated that emotionally resonant marketing creates loyalty among your customers, which in turn sells you far more Coca-Cola.For example, their Share a Coke campaign which is basically replacing the logos on Coke cans with popular names among young people encouraged customers to share a Coke with a friend. Essentially, Coke was inviting buyers to participate in a massive social/referral marketing experience. And the campaign generated huge customer participation, particularly online – there are a whopping 341,000 posts on Instagram with the hashtag #shareacoke. Coca-Cola also reports that 96% of consumer sentiment toward the campaign is either positive or neutral.