I select a company that design ophthalmological surgical tools, the name is NovOculi. NovOculi employs a method involving iontophoresis, an ionic dye, and a wavelength-specific laser to accomplish effective refraction without the troublesome destruction of epithelium.

Strengths

Patented technology: they have patents on Non Invasive Corneal Sculpting and two novel devices.
FDA approval
Principal expertise: their principal have extensive experience with refractive correction techniques.

Weaknesses

Lack of funding: they need equity investments for funding the first two years of operation
High costs: the refractive laser required for NICs procedures is expensive and not easy to get

Opportunities

Untapped market: Only 0.6% of the available market has had laser refractive surgery
Fast growth: The demand for laser refractive surgery has been doubling each year

Threats

Competition: External visual aids and non surgical procedures are strong competitors to the market
price erosion: The premium they can charge is based on the price of exiting surgery options