This product and marketing method might not connect too well with the topic, however education can be seen as a product and search engines as a platform to market on. Google makes a lot of money by AdWords and many companies pay to have their products be seen for these specific words. The most expensive groups of AdWords are financially based and geared towards the cost of education. These advertisements are not really seen on TV commercials (except for for-profit schools), rather searched by the prospective student. Therefore this method of marketing is very effective for the digital age, companies pay to have their products show up higher on the search list which directly leads to their products being sold to the consumer that is very dependent on search engines (which is most of the internet-using population).