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  • hv42 replied to the topic Grand Strategies in the forum Marketing and Sales 7 years, 5 months ago

    One example of grand Strategy is Market growth. Market growth is a low-risk strategy compared to other, more encompassing, strategies. Instead of investing in research and development to create new product offerings, the market-growth strategy focuses on growing the market for a current product. An example of this is an electronics company that develops markets for an existing stereo system instead of developing a new system. To develop new markets it may be necessary to sell stereos in other markets as time passes, such as in foreign countries that are less technologically developed. Some of the Companies which uses this type of strategy are Nike, Cardinal Health, Walgreen, Tesco and etc.