One grand strategy that is frequently used in medical devices and technology companies is product development. Product development deals with the company investing heavily in research and development in order to launch new and innovative products to market. The overall strategy of investing heavily into R&D provides a competitive advantage to the company over rivals as they should have a superior/more desirable product from the strategy. Examples of this can be seen in many medical devices, i.e. hip implants and bone grafts, as companies tweak designs, material used, and even the composition of the product to claim a superior product to rivals. Also in the tech industry this is seen clearly with companies such as Apple, Samsung, and Microsoft as they release new phones, tablets, and computers every year on a cycle in order to generate consistent revenue. This strategy of releasing cyclical products every year is clearly using the product development plan as they change both hardware and software of the products and claim it is their fastest and best product to date.

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http://smallbusiness.chron.com/examples-grand-strategies-businesses-14377.html