The four P’s are undoubtedly all equally important. This strategy is a business tool used by a company to produce a desired response from its target market and it consists of everything a company can do to promote demands for the product. These four P’s are very simple to understand—the Product is the goods offered by the company to its customers, the Price is the amount of money paid by the customers to purchase the product, the Placement is the activities that make the product available to the consumers and it is about getting the right product to the right place at the right time, and lastly, the Promotion is the activities that communicate the product’s features and benefits and persuade customers to purchase the product, such as advertising, social media marketing, video marketing, and more. These are related and are combined to launch the product’s place within its target markets. A company needs to create a product that a particular group of people want, put it on sale some place that the people visit regularly, and price it at a level that matches the value they feel they get out of it because price determinations will impact profit margins, supply, demand, and marketing strategy.
With the new technology advances, its easy to change the channel when there are advertisements coming on or to hang up any phone calls. But a good way participation has come along is advertising on Youtube videos. Even though most videos have a 5 second commercial before your video starts, it is more than enough to catch our attention and pay attention for those five seconds.