-
akashranpura replied to the topic Medical Device SWOT Analysis in the forum Marketing and Sales 7 years, 5 months ago
A SWOT Analysis of Biomet.
Strengths:
– Strenght of expertise in orthopedic implants
– Strong reputation as a lot of surgeons prefer Biomet over other companies
– Biomet has been a top company for years and has tremendous profits
– Biomet has a large R&D branchWeaknesses:
– Biomet has not expanded its products to other medical device sectorsOpportunities:
– Biomet is known to buy up smaller medical device companies to increase their repertoire
– There is an aging population so more and more people will need orthopedic implantsThreats:
– Companies such as Stryker are making moves to capture market space as well as expand their services
– The increased level of competition from smaller companies
– Surgeons believing other companies products work better