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  • akashranpura replied to the topic Medical Device SWOT Analysis in the forum Marketing and Sales 7 years, 5 months ago

    A SWOT Analysis of Biomet.

    Strengths:
    – Strenght of expertise in orthopedic implants
    – Strong reputation as a lot of surgeons prefer Biomet over other companies
    – Biomet has been a top company for years and has tremendous profits
    – Biomet has a large R&D branch

    Weaknesses:
    – Biomet has not expanded its products to other medical device sectors

    Opportunities:
    – Biomet is known to buy up smaller medical device companies to increase their repertoire
    – There is an aging population so more and more people will need orthopedic implants

    Threats:
    – Companies such as Stryker are making moves to capture market space as well as expand their services
    – The increased level of competition from smaller companies
    – Surgeons believing other companies products work better