Siemens Healthcare is a global medical device company which undertakes the design, development, manufacture, and distribution of medical devices and technologies for diagnostic markets. Siemens offers various imaging equipment, healthcare information systems, management consulting and support services. It is a huge corporation, conductive operations in North America, Africa, Europe, Asia, and Australia.

Strengths: They are the pioneer for technology driven services. They market leadership through innovation and has a strong existing presence in Healthcare. The company has operations in over 190 countries. It also has joint ventures with many international renowned companies.

Weaknesses: They have a dependence on third party providers, which can affect their operational efficiency. They also have a couple allegations of corruption in the corporate environment which had made the headlines of a few papers.

Opportunities: Medical technology is still advancing and developing in this day and age, and the company focuses on innovation to develop new products and to expand its markets principally in BRIC countries (Brazil, Russia, India, and China). It has the aim to enhance its innovative capacity and competitiveness by reaching a global market and higher investments in product developments. It also plans to expand sales activities and adopt measures aimed at realigning the radiation therapy business.

Threats: Their operations are effected by strict government policies and environmental regulations. Their economic fluctuations and currency devaluations affect the financial performance as it is an international company. They also have a heavy depends on a few suppliers.