Activity

  • akashranpura replied to the topic Manipulation or no? in the forum Marketing and Sales 7 years, 5 months ago

    Advertising manipulation versus persuasion is an interesting topic to look into in terms of product marketing. Advertisements surround us everywhere we go, ranging from social media to televisions. In fact, advertising has become geared towards becoming personal and intimate. Companies like Facebook and Google track their users moves and then provide advertising suitable to their needs. For example, if I was looking at shoes earlier, a lot of the ads that show up on various sites will be shoes based. I believe there is a fine line between manipulation and persuasion. Companies will always try to manipulate their audience to sell their product. However, certain companies will go a certain length to bring substance to their marketing. These companies put thought and effort behind their advertising. But in most cases it is manipulation at occurs.