Many newly medical device companies usually showcase their new medical devices by attending conferences and expos. They also advertise through email and websites, detailing their products and why it is a good fit for many customers. The marketing strategy for these new companies should be heavily invested, especially for a new product or a developing company trying to get noticed in the medical device world. Some medical device companies also come to certain universities and present their ideas and products in order to spread their name and brand. Much of the advertisements can be given through pamphlets and papers, especially to physicians, technology companies, engineers, and even patients. Just like how many pharmaceutical companies go to hospitals to showcase a new drug, many medical device companies need to have the same approach when it comes to marketing. They need to get their name out there and make a sell for themselves in order to enter the market and spread their name to other hospitals and organizations.