I think social media has become the most common way of using participation. Participation is an important consideration along with the 4 P’s because a company needs to be able to quickly engage a customer in wanting more information on their products or services. It has become more difficult for companies to do this through advertisements because it has become more common for people to be able to avoid ads. This is why I believe a company’s presence on social media is the best way for them to participate with consumers. Social media like Facebook, Instagram, twitter etc. give companies a way to directly engage with their customers and promote their products more effectively. Another way a company can use social media to their advantage is through acquiring posts or photos from someone who has a high number of followers because those posts will be seen by more people when posted by a celebrity or someone who has a lot of followers.