The newly completed immunoassay and chemistry analyzer, Atellica Solution, designed to address common clinical laboratory challenges. It integrates immunoassay and clinical chemistry analyzers with the new standard in sample-management technology so you can focus on driving better outcomes. It was never for once advertised on television. The marketing strategy focused on inviting consumers to Siemens’ research and development site to witness the system during development and after completion. At the lunch of the equipment, a concert was put together and posters, stickers were put on trains, buses and cabs accessible to those coming to the launching. Hotels around the city also have posters, calendars, tee-shirts and hats in the lobby and rooms.