Unlike many consumer products, MedTech companies cannot employ same strategies to promote their products. One serious way that can attract many physicians and healthcare professionals is by creating compelling case studies. Case studies share insight on positive patient outcomes, reduce operational costs, increase productivity, lower readmission rates, increased quality of care, and etc. Since doctores and other healthcare professionals tend to avoid sales reps very often, it may be a good idea to promote through online promotional programs and invite them. Also, trend in promotion via social media is also picking pace in recent times.