Emotional Intelligence is someone’s ability to recognize and understand others’ emotions and project theirs onto others. There are various exams that can be taken to assess an individual’s level of emotional intelligence but at the same time, it is important to realize that it can be improved through practice and careful observation. One can learn more about human interaction and improve their emotional intelligence through constant interaction with others. It is important to have good emotional intelligence because it allows for people to build connections and to empathize with others.
EI is important because sellers should be able to relate to their customers. For example, for people who suffer from hair loss, you can sell a product that appeals with them, giving them the chance to regain their confidence and be able to “fit” back into the normal society. Just like music, it is important to be able to relate to the listeners. Artists must make songs that would make their listeners feel some type of way about their music because appealing to their emotions is more important since emotions can control decision-making.
In terms of medical devices, some companies or marketing approaches target consumers and their impairments and its effects. In terms of lower extremity implants, people such as veterans and older people are shown the possibilities of what it would be like if they regain their limbs. This makes the product attractive for them which then becomes a subject of conversation when they talk to their physicians.