Manipulation and persuasion differ where manipulation leads the consumer to a decision that they may or may not agree with while persuasion allows the consumer to still decide, however, it is something that they have a choice on. It also happens that people nowadays interpret marketing as a manipulation strategy by companies. It is important to understand that manipulation through false or exaggerated information is only effective if the consumer is unaware of the information being presented to them. It is important to value the importance of our self-control and our ability to make decisions. Despite the manipulative tactics, the decision, in the end, will be in our hands.