Feedback plays a critical role in the design process. In order to make sure the review meetings go smoothly, the attitude of the team needs to be in order. The meetings should not devolve into firing lines where the team members are giving criticism without any basis. It should not also be where the lead is giving an elaborate presentation to win over the team and converting the meeting into a pitch session. The review meetings should stay on point and materials to be reviewed should be sent out beforehand for the team to be prepared. Each team should develop a method of how the meetings will be conducted and should stay consistent over the length of the project. This way the team shows up well prepared.