Organizational type depends on the goals of the company. Larger companies with multiple product lines and established brands would benefit from a matrix organization. In this situation the main advantage is the information flow between departments and knowledge transfer between projects. This is key with larger companies, since the large amount of information can be spread between different departments and there is transparency on projects/products. While smaller companies may not have as much information and there is less of an emphasis on the information flow and more on driving projects. This could lead to a project based organization as the default structure, in which project manager drives the project composed of a small team.