Corporate culture represents the professional values a company adopts that dictate how it interacts with employees, vendors, partners and clients. An effect organization in a corporation can lead to a positive company culture. Culture relates to the people of the company and how they are and act. This has a direct effect on their performance and attitude/approach to their work and other people. For example, if a project manager is more approachable, open-minded to other people and their ideas and shows appreciation: his workers will be that much more proactive then a stereotypical sit-com boss with a terrible attitude and inefficient workers. Therefore, having a structure is important, but establishing a company culture that work will lead to efficiency, innovative work and employee retention.