Participation is a key element of my company’s marketing strategy. Our marketing department spends a lot of time interacting with our customers, trying to bring that personal connection that will make them feel that their opinions and their feedback is valued by us as a company. We often bring surgeons in for a “VIP experience,” where they get a tour of our facility and an overview of our product portfolio. If our surgeons have a bad experience with one of our products, often one of our marketing representatives will reach out to them directly to try to understand what went wrong. If necessary we will travel to our customer’s locations and meet with them face to face to try to resolve any issues. Overall, I would say we have a very customer focused marketing strategy.