One of the major marketing strategies used within the company I work at is the fifth P. Our products are mostly used by surgeons and physicians; therefore, the marketing group will hold meetings with hospitals to discuss the product. The customer, in our case doctors and surgeons, would provide feedback on ways to improve the device. This creates an environment of participation between the customer and company. The main focus other than safety and success is to meet the customers requirements. Since the company I work at sells products internationally, the fifth P is key to our success. In terms of marketing and business, networking is key to promoting and selling products. By getting feedback from customers we can improve our devices. Currently, our company has been researching different ways to implement our medical device(IABs) into a patient because of the different feedbacks received by surgeons.