In addition to the project team, stakeholders within the company also include people who are not working directly on the project but who will be affected by the outcome of the project. For example, rather than being tasked with coming up with a new device, a project team could be tasked with finding a way to improve an existing device in order to stay relevant on the market. If a competitor comes up with a better device, the your company would need to find a way to retain their market share. Perhaps they could achieve this by finding a way to make the device at a lower cost to the company, or by improving the design. In this scenario, the stakeholders in the company would be the project team, production (they will be building it), marketing and sales (they will be selling it), and any other people that will be involved in the project or who will have a change after the completion of the project. Regarding your comment about gathering feedback from doctors more than patients, I think it is because they are the ones using the product on patients. A doctor who has done countless knee replacements on patients can provide more substantial feedback because he can provide details from every case that he used the device and from his or her follow-up with the patient afterwards. In the project scenario that I mentioned earlier, we would want to have feedback about why they our using our product over a competitor’s or the competitor’s over ours. While the hospital, doctor, and patient are all stakeholders, who do you think is most important from the company’s perspective?