During my undergraduate I did an internship over the summer at a medical device company that developed knee and hip replacements. The company’s customers were mainly doctors. I remember we use to get feedback from surgeons around the country on what they thought about the knee and hip replacement products. It seems medical device companies main target market is doctors and not really the patients. Currently I am working for a medical device company and our target market are hospitals around the world. I don’t really see medical device companies going out to sell products to the patients. Their biggest buyers are usually hospitals. At my current job we refer the the “customers” as people who work at the hospital.