While it is important to manage risk, it is also important to encourage creativity and risk taking within a company. Risks are what lead to breakthroughs and great medical products that can advance the company. If everything is over prioritized and analyzed, the company will be playing it too safe and limit creativity. Risk is needed to make new groundbreaking products. However, this needs to be done in a way that does not lose the company profit. Does anyone think that risk management can prevent a company from developing new novel products that are different from anything else?